About Us

With 25 years of experience in the nutrition and supplement industry, food scientist Steve Poole knew the benefits that quality nutritional supplements could have, but also how hard it was to find a pure and effective supplement. In his career, he has tested hundreds of different supplements and found that they frequently did not meet the claims on their labels. When his daughter started suffering from mild social anxiety in elementary school, he wanted to find a way to help her. Because of her young age, Steve wanted to avoid the side effects of prescription drugs and provide her natural relief. CBD was new on the market and after reading the research, Steve felt that it might be a solution for his daughter. However, when he tested different CBD products in the lab, he found that the products would often contain much higher levels of THC than promised or even allowed, tasted and smelled awful, and contained high levels of heavy metals. This made it impossible for him to get hemp oil that he trusted and that his daughter would take.

Unable to find a solution on the market that he felt comfortable with, he decided to develop his own. He found the highest quality plants processed in the best possible ways. He microencapsulated the product for better taste, smell, and absorption. Lastly, he manufactured the product locally in a facility that he could trust and could oversee.

Soon after Steve's daughter started taking the product, her interactions at school started to get better and trying new things became easier. His daughter's teacher asked what he had done to help her make such an improvement. It became clear to him and his family that his supplement was working.

From then on, Steve found that his microencapsulated hemp oil supplement could help more than just his daughter. The product helped his wife, who works in event planning, to overcome the panic of a snow storm to find an acceptible catering alternative at the last minute. It also helped her sleep during a few restless nights with serious tooth pain before she could get in for a root canal. He started to see it helping other friends and neighbors as well.  

To get the word out about this product, Steve partnered with Jon Goddard, who is a friend and previous co-worker in the nutritional supplement industry. Jon was equally passionate about creating high quality, transparent supplements that he felt safe sharing with his family. The two founded Trace Wellness in May of 2021 with Steve's unique microencapsulated hemp oil supplement. When founding the company, they agreed to provide traceability and transparency to their customers so that they could rest assured, just like Jon and Steve, that they were giving their family the best. The company's name, Trace, was chosen to remind them of that promise and to make it clear to the world what they could expect.

While there is only one supplement being sold today, you can expect many more supplements to come in the near future. Each one will be natural and well-studied, and each one will also be traceable by you, ensuring the product's potency, purity, and safety. 


Get to Know the Team: 


Stephen Poole (Steve), Chief Scientific Officer

Steve graduated with a B.S. in Food Science and Nutrition from the University of Missouri-Columbia and has worked for the past 25 years as a development scientist in the nutrition and dietary supplement industry. While working in the nutrition and dietary supplement industry he became GMP qualified, received FSPCA qualification, received a certificate from UC Berkeley in Clinical Research Conduct and Management, and has developed numerous dietary supplement products across all categories. In his personal life, he enjoys spending time with his family, running, mountain biking, serving in his church, and leading a troop of scouts for the BSA. Steve resides in Utah with his wife and four children. 


Jon Goddard, Chief Executive Officer

Jon graduated with a B.S. in Business Management from Brigham Young University (BYU) and is currently pursuing an MBA from BYU. Before returning to school for his MBA, Jon worked in the nutrition and dietary supplement industry for four years and the outdoor recreation industry for three years. While working in the dietary supplement industry, he developed a number of different dietary supplement products that have been sold around the globe. While he considers that experience invaluable, Jon is excited to embark on this new adventure with Trace Wellness, building a company around safe, natural, and healthy products that he can feel safe sharing with his family. Jon enjoys spending time with his family, playing basketball, skiing, and serving in his church and community. Jon resides in Utah with his wife and two children, with another child expected soon.